// resume
Leo Vogel
Lead Product Designer · 10 years of UI/UX design experience building innovative software and world-class design systems.
// summary
10 years of UI/UX design experience collaborating with startup CTOs and UX managers at enterprise-level organizations to create innovative software and world-class design systems with a focus on web SaaS platforms.
// highlights
- Led design of the New York State Design System: building 26 accessible components with full Figma–code parity, advanced Figma prototyping, automatic responsiveness, and Fidelity Modes for one-click conversion of FigJam wireframes to high fidelity — cutting design time by 50–60% across 14 product teams and achieving 99% component integrity with only 0.88% detachments across 32,000+ instance inserts.
- Increased revenue by $1 Million from 2.4 million tickets sold by leading product design transformation of web SaaS ticketing platform resulting in dramatic product adoption growth from 10 clients to over 200.
- Designed an AI-powered chatbot with a 90% reduced cost compared to the existing call center product.
- Conceptualized a preventative maintenance system that secured a $100,000 contract.
- Built a design system from base tokens into over 4,000+ shared components in Figma, ensuring consistency across 5 products.
- Achieved #1 Product Designer in USA on Uxcel.com Designer Rankings in April 2024.
// experience
Lead Product Designer
- Refactored and modernized 10 core design system components (Alert, Badge, Breadcrumbs, Button Group, Button Dropdown, Card, Drawer, Text Input, Text Area, Toggle), improving consistency across a single shared component library and reducing duplicated UI patterns across product surfaces.
- Implemented a "slots" architecture across 8 high-usage UI components/patterns (Page Template, Drawer, Modal, Button Dropdown, Breadcrumbs, Tooltip, Tabs, plus additional slot expansions), increasing component flexibility while reducing the number of one-off variants needed for new use cases.
- Completed an initial audit of 67 design system components and designed, launched, and promoted an internal design system survey; analyzed results from 54 respondents and authored targeted user-group reports to benchmark current design system health and adoption at the start of tenure.
Lead Product Designer (Design Systems)
- Led design of the New York State Design System: building 26 accessible components with full Figma–code parity, achieving 54% parity with the U.S. Web Design System within the first year, cutting design time by 50–60% across 14 product teams.
- Built and maintained the system's most advanced Figma components using Auto Layout, variable-driven responsiveness, and inline documentation, achieving 99% component integrity with only 0.88% detachments across 32,000+ instance inserts.
- Evangelized statewide adoption through hands-on training workshops, 3 recorded onboarding videos, and in-Figma written guides, accelerating new-designer ramp-up.
- Invented, built, and operationalized the "Fidelity Modes" variable framework, enabling instant low-to-high fidelity switching in Figma and FigJam — finalist for a Zeroheight 2025 Design System award.
- Elevated visual and interaction design language by refining typography, spacing, and responsive patterns across 95 styles, 320 Variables, and 57 components in Figma.
Sr. UI/UX Designer
A GovTech startup, Daupler builds AI software for 200+ organizations, with a product team of 8 people across 4 time zones.
- Designed an AI-powered chatbot with a 90% reduced cost compared to the existing call center product, improving efficiency and significantly simplifying the complexity of creating a service request online.
- Conceptualized a preventative maintenance system that secured a $100,000 contract by mapping user flows and creating mockups in Figma.
- Conducted usability testing achieving an 85% user confidence score for 2 key tasks and uncovering 3 core user pain points.
- Collaborated with PM to define KPIs using Google's HEART framework, providing clear benchmarks for user satisfaction and product success.
- Built a design system from base tokens into 4,000+ shared components in Figma, ensuring consistency across 5 products.
- Facilitated brainstorming of over 200 ideas in a Miro impact–effort grid that identified a strategic feature to build.
UI/UX Designer
Acquired in 2019, UniversityTickets was a 22-person company that built live-event ticketing products for higher education.
- Led product design transformation increasing the client base from 10 to over 200 organizations, resulting in 2.3 million tickets sold.
- Identified and resolved a ticket scanning bottleneck leading to a 15% increase in scan accuracy through user research and ticket redesign.
- Developed a colorblind-accessible seating chart using HTML, CSS, OmniGraffle, and colorblindness simulation software.
- Updated the visual design of a 180-page POS and admin web app in 72 hours, resulting in a major version upgrade and 66% cut in page load times.
- Prioritized and executed 100 annual UX improvements using JIRA, collaborating with the CTO in sprint planning.
Junior UI/UX Designer
- Spearheaded an end-to-end responsive redesign in 11 months that increased company revenue by $1 million using mobile-first principles.
- Advocated for user-centered design leading to a dramatic increase in product adoption and 98% client retention rate.
- Optimized branding process by implementing CSS pre-processor LESS, achieving a 91% reduction in file size and accelerating site branding by 77%.
- Customized white-label SaaS platform with branding for 200+ clients using HTML, CSS, and Photoshop.
Client Service Agent & QA
- Resolved over 794 customer service support requests with a personal average resolution time of under 7.5 hours.
- Implemented a centralized help desk system to streamline and increase transparency of customer support requests.
- Tested software in an Agile team to ensure high quality by checking for bugs and UX issues.
// education
UX Design Nanodegree
Udacity
B.S. in Marketing
SUNY New Paltz · New York
Exchange Student at Victoria University, Melbourne · Dean's List
// involvement
Mentor, 2023 – Present
ADPList
Volunteer, 2016
UXPA International Conference
Conference Attendee
ConveyUX · UXPA · Smashing Conf · Config